In addition to being a marketing consultant and qualitative researcher of choice to a number of Fortune 500 companies, Ola is a recognized thought leader on the evolving cultural landscape in the US and global markets. In 2011, she co-authored the ground-breaking book, Marketing to the New Majority, and has been featured on The Tavis Smiley Show, and in a number of publications including Forbes, The Economist and Advertising Age.
Ola is a master at turning emerging social trends into insights and implications for marketers. Her knowledge of multicultural markets, trend-leader segments, and youth demographics allows her to bring exceptional strategic marketing capabilities to Firefly’s clients. Prior to joining Firefly in 2003, Ola was senior account planner at an award-winning multicultural advertising agency, where she drove research and strategy efforts.
Since working with Firefly, Ola has developed an exceptional Client portfolio, having worked with McDonald’s, Coca-Cola, Estee Lauder, Reebok, Diageo, Office Depot, Ford, AT&T, Marriott, American Cancer Society, and a number of blue-chip ad agencies. Her strategic services for these companies and several others have focused on brand/product positioning, ad/campaign optimization, new product development, market segmentation, and target definition.
In addition to her general market focus, Ola has extensive experience across all age and lifestyle segments of the African-American, Hispanic, and Urban Mindset audiences. Beyond her work with clients, Ola has also been a speaker at conferences sponsored by the World Federation of Advertisers, 4A’s, Advertising Research Foundation, Association of National Advertisers, Advertising Week, Brandweek, and World Research Group, and is regularly invited by leading companies to present and lead workshops on becoming “New Majority” compliant.
Ola holds joint degrees from Harvard in Psychology and Afro-American Studies. She currently resides in New York City.
Carmen DiRienzo is a seasoned senior executive and attorney with superior leadership skills, outstanding managerial and consensus building capabilities and an entrepreneurial vision and spirit. She is President of DiRienzo Consulting, a firm launched this year to provide support to commercial and non-profit organizations in strategic business planning, digital content and channel distribution, capital fundraising, marketing, and outsourced management.
Carmen has spent over two decades working with both commercial and non-profit television ventures and was founding President and CEO of V-me Media, Inc., producer and distributor of America’s fourth largest Spanish language broadcast network. The network is a unique public private partnership with over 40 public television affiliates, reaching 70 million US TV Households. Prior to founding Vme in 2007, she was a senior officer with WNET, New York’s flagship public television station and an attorney in private practice.