• Ola Mobolade, Author of “Marketing to the New Majority” and Managing Director, Firefly

    Ola Mobolade
    Managing director

    In addition to being a marketing consultant and qualitative researcher of choice to a number of Fortune 500 companies, Ola is a recognized thought leader on the evolving cultural landscape in the US and global markets. In 2011, she co-authored the ground-breaking book, Marketing to the New Majority, and has been featured on The Tavis Smiley Show, and in a number of publications including Forbes, The Economist and Advertising Age.

    Ola is a master at turning emerging social trends into insights and implications for marketers. Her knowledge of multicultural markets, trend-leader segments, and youth demographics allows her to bring exceptional strategic marketing capabilities to Firefly’s clients. Prior to joining Firefly in 2003, Ola was senior account planner at an award-winning multicultural advertising agency, where she drove research and strategy efforts.

    Since working with Firefly, Ola has developed an exceptional Client portfolio, having worked with McDonald’s, Coca-Cola, Estee Lauder, Reebok, Diageo, Office Depot, Ford, AT&T, Marriott, American Cancer Society, and a number of blue-chip ad agencies. Her strategic services for these companies and several others have focused on brand/product positioning, ad/campaign optimization, new product development, market segmentation, and target definition.

    In addition to her general market focus, Ola has extensive experience across all age and lifestyle segments of the African-American, Hispanic, and Urban Mindset audiences. Beyond her work with clients, Ola has also been a speaker at conferences sponsored by the World Federation of Advertisers, 4A’s, Advertising Research Foundation, Association of National Advertisers, Advertising Week, Brandweek, and World Research Group, and is regularly invited by leading companies to present and lead workshops on becoming “New Majority” compliant.

    Ola holds joint degrees from Harvard in Psychology and Afro-American Studies. She currently resides in New York City.