• Alfredo Rodriguez Dish Network

    Recipient of Pay TV Provider Marketing Executive Award

    Alfredo Rodriguez
    Vice President of Marketing
    Dish Network

    Alfredo Rodriguez is vice president of Marketing for Dish Network. He is responsible for Dish Latino’s acquisition and retention efforts in the U.S. and Puerto Rico which today is a fast growing segment of Dish’s total yearly sales. He has been with the company since October 2010. Rodriguez has successfully led his team to broaden the Dish Latino portfolio of products to include FlexTV by Dish Latino and revamped the brand’s positioning and marketing campaign. These and other initiatives have helped the Dish Latino family of programming packages add net subscribers for three consecutive years.

    Prior to joining Dish, Alfredo held various senior marketing, innovation and general manager positions with Molson Coors Brewing Company in the US , Mexico, and Puerto Rico. Prior to this, he worked for Kraft and Philip Morris International in the U.S. and several Latin American countries.

    Alfredo is a graduate of Washington University’s Olin School of Business in St. Louis, and he currently lives in Denver with his wife and young son.