• Michelle Rice TV One

    Recipient Cable Network Distribution Executive Award

    Michelle Rice
    EVP of Affiliate Sales
    and Marketing
    TV One

    Michelle Rice was named executive vice president of affiliate sales and marketing of TV One in 2008. In this position, she is responsible for all aspects of the network’s distribution strategy and operations, including sales, marketing and local ad sales.

    Rice joined TV One in January 2004 as vice president of distribution strategy and operations and in April 2005 was named senior vice president. Prior to her most recent position, she served as senior vice president of distribution and strategy, where she has managed national accounts and developed distribution strategy to increase and maximize TV One’s corporate distribution opportunities, and has had oversight of the field sales and support staff.

    Before joining TV One, she was Northeast regional vice president for affiliate relations and national accounts for iNDemand in New York.  At iNDemand, she was responsible for affiliate sales and local marketing efforts in the Northeastern United States, including negotiating and implementing the company’s affiliation agreements for carriage of pay-per-view, video-on-demand, event, and HD channels.  She also negotiated carriage deals for subscription sports package partners, including the NBA League Pass, NHL Center Ice, MLB Extra Innings, NASCAR-iN-Car and ESPN packages.

    Before joining iNDemand in 2001, she spent five years at NBC Cable Networks, most recently as director of affiliate sales/special markets, where she was responsible for distribution of CNBC, MSNBC, and Shop NBC to special market accounts, including DirecTV and Echostar.

    She began her cable industry career through the Walter Kaitz Fellowship program at BET in 1993, where she served as manager, special markets and Canada in the network’s affiliate sales department.

    A graduate of Temple University with a degree in journalism, Rice also holds an M.A. degree in communication management from the University of Southern California.  This year Michelle was a finalist in CableFAX’s Sales Executive of the Year Awards and spearheaded the team which was awarded CableFAX’s Sales Team of the Year Award for mid-sized cable networks. She has been named one of CableFAX’s Top Minorities in Cable and Top Women in Cable. She also has been recognized as a NAMIC Emerging Leader, selected as the Next Wave of Leaders by B&C Magazine, served as a Betsy Magness Fellow, a local WICT Board member and she is currently a NAMIC Board member. She also has participated in the L. Patrick Mellon Mentorship Program and began her career in the industry as a Walter Kaitz Foundation fellow.