• Rubén Mendiola Comcast Cable


    Recipient of Pay TV Provider Executive Award


    Rubén Mendiola
    VP and GM,
    Multicultural Video Services
    Comcast Cable

    Ruben Mendiola is the Vice President and General Manager of Multicultural Video Services for Comcast. In this position he is responsible for directing, designing and implementing Comcast’s multicultural video services strategy and collaborating with various Comcast divisions, regions and business unit partners to develop competitive product pricing, positioning and marketing strategies.

    Prior to joining Comcast, Mendiola was General Manager of Latino Programming and Spanish Business Development for Dish Network. During his nine years at the company, he not only spearheaded and defined the company’s Spanish video content initiatives, but was also responsible for creating the DISH Latino division.

    Prior to DISH, he was Vice President of Programming and Operations at Fox Sports Latin America. He also served as Programming Director for Pay TV at Grupo Televisa where he was responsible for content negotiations for all Pay TV Systems of Televisa including Sky Entertainment Services and Cablevision.

    Ruben is a graduate of Universidad Iberoamericana A.C. in Mexico City where he earned his degree in Corporate Law.